Mental maps and pictures are one of the most abstract forms of creativity. It is because mental images cannot transfer from the creator’s mind to the audience unless translated into some viable and visible form. Once designed in mind, ideas and solutions need to be converted into a form easily imaginable by the audience. Every idea follows the same principle because, for acceptance, some quantifiable and objective state of the concept needs to be created.
This application of ideas into practical demonstrations governs the modern-day business world. There are hundreds of industries dealing with various products and services which are being dealt with in the same way. Ideas are translated into suggestions and implemented to get the best out of the opportunities.
Business proposal- the first step in earning returns
Convincing comes under the most difficult task for any personal and corporate interaction. You may have encountered such a situation in which you had to convince yourself about the viability of your idea in a given situation. The same goes for a business proposal. It is a document for convincing the client about the potential and possibilities. It addresses the client about your ability to perform a specific task in the shape of some product or service solution.
However, most business deals start with a proposal put on the client’s table, so writing a winning proposal is the pivotal point on the road to success. Although the writing style and vocabulary may differ from person to person, there are a few secrets that, when kept in mind, can help you write the best proposal.
The executive summary must have the eye-opening power
Generally, every business proposal starts with an executive summary so that when one opens the file, it is the first thing the client will see. The executive summary must have all the captivating and appealing power so the client can agree to read more.
If the start is enduring, the changes of getting deeper and deeper enhanced. It is just like our everyday choice of books and novels where a catch title or one-liner makes us dig further into the novel. This appealing stance enables the reader to buy a novel or book.
The executive summary is the crux of your proposal, so you need to put extra effort into this part.
Never think bigger will be better in business proposals or any competitive situation. Covering pages and pages for your proposal is not a mark of success; presenting your views and suggestions concisely and precisely is the ultimate success of a well-written proposal.
The client may have dozens of more proposals, so a long proposal unduly overcrowded with words may annoy him, and he may refuse to get further. Try to summarize everything in such a way that every detail is covered without a need for unnecessary words so that chances of winning the situation may enhance.
Focus on quality
Writing a proposal is not about your vocabulary or writing skills but is more related to your business skills. Quality always gets ahead of quantity in business deals, and no business entity will compromise on quality. So while writing down the details of your proposal, you need t focus on all quality aspects.
Mention precise points on a quality solution that makes you the best choice. Rather than mentioning a collection of adjectives for your company, try to give practical examples by mentioning the prestigious clients with whom you have worked.
Leave nothing unanswered
While writing a proposal is the virtual form of a business meeting in which you have to convince your client about the viability of your idea. So write as a complete package of business details and their answer. Write a fully equipped proposal with all the answers to even the tiniest aspect of the project so that the client will get all the answers.
Suppose a proposal creates multiple questions in the client’s mind. In that case, it can never win the heart because the client will have hundreds of different ambiguities in mind, so write in a way that can address all the possible questions which revolve around the topic and the project.
Client focused approach
The best key to writing a proposal is to write it with a client-focused approach. Never think that the client knows everything or you need to answer all the questions you want. Rather shift the position and think from another side of the table.
What are the client’s possible needs related to this project, and how can the needs be fulfilled? When you address the client’s needs, the proposal will look more appealing to the specific client. It shows that you have done the proper homework and carefully analyzed the client’s needs.
Answer why this proposal is the best choice
Although focusing too much on your own praise can put a negative emphasis, suggesting your competencies can be a good approach to getting attention. The client is interested to know the best option for a project, so define it in a way that can address the client’s needs. Suggest how you can make the best solution for fulfilling all those needs. Mention your capabilities, so they may not look like an exaggeration, so follow the most practical approach.
The proposal can make or break a deal, so all its components must address a specific purpose. Nothing in the proposal must be added, only to add pages and words. If some word is added, it must be added with some purpose, or it will destroy all the impression.