6 Best Landing Page Builder Software And Tools

Setting up a landing page for your website can make all the difference in your conversion rate. Truly. And a part of that has the best landing page builder software to streamline the page-building process. 

But what if you don’t know where to start?

That’s where we aim to help you today. We’ve compiled a list of the best landing page builder software and tools currently available, so you’ll waste less time looking for a tool and more time on building. 

After all, the right landing page builder can help you create high-converting pages that constantly outperform the competition. So what are you waiting for? Let’s dive in. 

6 Best Landing Page Builder Software for Boosting Conversions 

And now, the part you’ve been waiting for! Some of our favorite landing page builders stand out in marketing. 

1. Leadpages

About: Leadpages is one of the best landing page builders because it makes it easy to create lead-generation campaigns with just a few clicks. 


The builder allows you to capture leads and boost conversions. And thanks to integrations with a suite of marketing tools, you can carry the Leadpages boost to whichever platform you’re using. Pricing starts at $37 per month for the Standard plan and goes up to $74 per month for the Pro plan. 

Ease of Use: 5/5 

  • Drag-and-drop interface means creating new pages is easy. 
  • UI is functional and intuitive. 
  • It makes creating responsive landing pages easy. 
  • One-click integrations with email marketing tools and form opt-ins. 

Features: 5/5 

  • Create unlimited landing pages. 
  • Comes with over 160 different templates. 
  • Integrates with over 40 popular marketing tools. 
  • Offers a WordPress integration. 
  • Includes A/B testing and analytics. 

Bottom Line

Leadpages is a great tool to add to your arsenal if you’re serious about creating landing pages that convert. And with a drag-and-drop builder, there’s virtually no learning curve. You can start creating immediately. 

2. Unbounce

About: Unbounce is another of the best landing page builder software options – for a good reason. It offers a fast and convenient way to create custom landing pages, opt-in forms, pop-ups, and more. 


There’s a good reason Unbounce is one of the best options available – it was the first of its kind! Pricing is reasonable, too, especially if you’re a professional. It starts at $80 per month for the Essential plan, then goes up to $120 monthly for the Optimize plan. Higher-tier plans are available, but the Essential plan will likely be enough if you spend less than $100K on monthly marketing. 

Ease of Use: 5/5 

  • UI is clean and easy to follow. 
  • There’s a drag-and-drop editor for building landing pages. 
  • Included analytics are easy to digest. 
  • Integration with WordPress means you can use it with your existing websites. 

Features: 5/5 

  • Comes with over 100 templates. 
  • Offers integrations with popular marketing tools like MailChimp, AWeber, and Google Analytics. 
  • Dynamic keywords. 
  • A/B testing and robust analytics. 
  • Speed-optimized output. 

Bottom Line

Unbounce offers a wide range of features to help those getting started with conversion optimization and experienced pros. Plus, the user interface is easy to get accustomed to, making it the ideal training ground for newbies. 

3. HubSpot

About: HubSpot is a popular CRM and marketing platform that’s a favorite of digital marketing professionals across most industries. They offer a landing page tool that makes creating landing pages from scratch easy with minimal effort. 

HubSpot image

It’s an enterprise-level marketing tool, but HubSpot has a wide appeal within this segment and can make for a solid landing page solution – especially if you use other HubSpot tools already. Pricing starts at $45 monthly for a plan that includes the landing page builder. 

Ease of Use: 4/5 

  • Fantastic introductory materials are provided to get you familiar with the platform fast. 
  • Simple UI for adding tracking codes and videos and moving content around within the templates. 

Features: 5/5 

  • Straightforward builder for creating simple landing pages. 
  • Integrates well with top email marketing platforms. 
  • Integrated SEO tools. 
  • Integrates with Google Ads and Facebook Ads. 
  • A/B testing. 

Bottom Line

HubSpot offers a lot of bang for your buck. The pricing is reasonable for what you get, and you gain access to their entire suite of tools, which can boost your conversions over time. Plus, they offer ample training for learning more about conversion rate optimization. It’s a solid choice all around.

4. ClickFunnels 

About: ClickFunnels is another top-tier landing page builder software worth checking out. It works by centering your attention around the type of sales funnel that would work best for your product or service. 


From there, customize the content, make edits using a drag-and-drop editor, and you’ll be ready to publish quickly. Plus, it offers a range of other tools to sell your products better online. Pricing starts at $97 per month. 

Ease of Use: 5/5 

  • This might be the easiest tool to use on this entire list. 
  • It comes with onboarding videos that quickly get you up to speed using the tool. 
  • The drag-and-drop editor is simple and straightforward. 
  • Even adding videos, code, and other features is a snap. 

Features: 3/5 

  • It comes with several landing page templates. 
  • Integrated lead capture and opt-in forms. 
  • Integrates with popular email marketing and email automation platforms. 
  • Create sales pages. 
  • Accept payments. 

Bottom Line

ClickFunnels is a full-fledged website builder tool that emphasizes creating sales pages. With the included payment processing tools and form builders, this tool is worth its price tag. 

5. Wishpond

About: Wishpond is another popular marketing service that includes a landing page builder in the mix – earning it a spot on our list. All the pre-made templates were configured to net you the most conversions, and they also look great. 


The range of features here makes it suitable for beginners and experienced marketers. Unfortunately, pricing is unavailable to the general public, and you must book a personal demo to access this information. 

Ease of Use: 5/5 

  • The drag-and-drop page builder couldn’t be easier to use. 
  • The UI is intuitive and flows well. 
  • Reports and included analytics always give you a sense of your site’s performance. 

Features: 4/5 

  • Includes industry-specific templates that make optimization easy. 
  • Integrates well with all the top email marketing platforms. 
  • Includes A/B testing. 
  • Solid customer support, including regular webinars, live chat, and a knowledge base. 

Bottom Line

Wishpond is a great landing page builder. However, be prepared for enterprise-level pricing, especially since that info isn’t available on their website. However, if that’s where your business is, this is a worthwhile tool to pursue. 

6. InstaPage

About: Another landing page builder worthy of consideration is InstaPage. This makes it super simple to create beautiful landing pages with minimal effort. It comes with tons of templates and integrates well into most websites. 


It is undoubtedly feature-rich, but InstaPage is also quite expensive. The primary plan will set you back $399 per month. Then there are the agency and team plans that start at $999 per month. This is another option targeted toward enterprise-level companies, but it is often well worth the cost in terms of the results produced. 

Ease of Use: 5/5 

  • Super easy to get started, thanks to in-depth tutorials and videos. 
  • Drag-and-drop editor makes building pages convenient and fast. 
  • The user interface is easy on the eyes and appealing even to beginners. 
  • Detailed analytics and reports are easy to digest and understand. 

Features: 5/5 

  • It comes with over 200 templates. 
  • All designs are responsive by default. 
  • Works with Google Analytics and Facebook Ads. 
  • Integrates with all the top email marketing platforms like MailChimp and HubSpot. 
  • Includes A/B testing. 
  • Heatmap support. 
  • Speed optimized. 

Bottom Line

InstaPage is easy to use thanks to its attractive UI and top-tier features. However, its pricing is out of range for most people. Even so, you won’t regret trying if you’re an established pro. 

Conclusion: The Best Landing Page Builder Software is at Your Fingertips 

So now that you’ve heard about some of the best landing page builder software and tools available in 2022, it’s time to take that knowledge and put it to good use. Which will you choose? 

Regardless, your conversions will thank you.

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